N2Growth Blog

JANUARY 16, 2011

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. If not, then this post is for you.

Brand 382

Brand Brand Management Blog Media 382

Harvard Business Review

JANUARY 23, 2012

Lafley on my "Innovation Mount Rushmore" as a reminder of the importance of investing time and energy to understand the target market. It feels like a classic battle — the scientific approach of a company that launches 80 market research studies a day versus the intuitive touch of the iconic innovator of our time.

Audience 15

Audience Entrepreneur Maturity Innovation 15

Harvard Business Review

AUGUST 5, 2013

Over the next two years, this change in how sales people interact with customers will redefine what the product content will be, how the sales staff will use a new CRM platform to record visits online, and how new insights will be derived from these interactions across sales, marketing, and brand management — ultimately driving decisions.

Organization 8

Organization CIO Compliance CRM 8

In the CEO Afterlife

JUNE 8, 2016

Years later, it took on bigger players by introducing new innovative packaging to the market, and subsequently carving out a double-digit share when few thought it could be done. And everyone is trying to climb to the top of that to get ahead,” explains Heather Fadali, senior brand manager for coffee at Kraft Heinz, Nabob’s parent company.

Brand 100

Brand Brand Management Advertising Management 100