Harvard Business Review

JANUARY 1, 2013

Having a great job does not guarantee your career success; your competence no longer depends on what you know; and being an affluent consumer matters less than becoming a sought-after product. In order to achieve this, you will need to master three things: self-branding, entrepreneurship, and hyperconnectivity.

Human Capital 13

Human Capital Brand Mass Marketing Reputation 13

Frank Sonnenberg Online

DECEMBER 1, 2020

Remember… Trust takes a long time to develop, but it can be destroyed by a single action. You begin to sell your luxury products in mass-market retail stores to boost sales. — You hope this won’t tarnish the exclusive brand. You focus solely on sales rather than investing in your brand as well. —

Discount 105

Discount Price Mass Marketing Reputation 105

Harvard Business Review

JANUARY 3, 2013

In my teacher's mind, it was an investment in a future career. But my parents gave in, and purchased a beautiful viola that helped me sit 1st and 2nd chair in high school and college respectively, but doesn't help in my consulting career. They also are finicky about marketing ("how you market it").sometimes

Price 8

Price Mass Marketing B2B Quality 8