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043: How to Lead a Likeable Business | with Dave Kerpen

Engaging Leader

Dave is a speaker, New York Times best-selling author, CEO of Likeable Local, and chairman of Likeable Media which has had triple-digit revenue growth for 4 consecutive years. His first book was Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks).

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Successful Company Culture at Work: What It Really Takes

Strategy Driven

With a great culture, employees are more likely to be engaged in their work, they will recommend your products or services to others, and they may even do some word-of-mouth marketing for free on social media which can be great for your business. The Three Main Parts Of Company Culture At Work. Leading From The Top Down.

Company 122
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Build your Brand by Building Relationships

Women on Business

And, for those relationships that you already have, you won’t be able to rely on coveted word of mouth marketing (one of the best tools in your toolbox) if you’re not delivering on service or quality. ” —Michael Denisoff, founder/CEO of Denisoff Consulting Group , Redondo Beach, California.

Brand 257
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Social Media Marketing and the Strategic Shift from Destination to Audience

Strategy Driven

Social media marketing has transitioned from being an ancillary marketing strategy to become a strategic business imperative. All businesses and brands need a social Web presence for a single, fundamental reason – that’s where the customers are. A social media marketing handbook for small business owners on the go.

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