Brand Finance Market Risk Marketing 
Harvard Business Review
OCTOBER 10, 2013
Adding a chief marketing officer (CMO) became crucial as new channels and media raised the complexity of brand building, while Chief strategy officers (CSOs) joined top teams to help grapple with complex and fast-changing global markets. The hunt for such talent is taking place in the world’s hottest market for advanced skills.
Harvard Business Review
MARCH 26, 2015
Chief Marketing Officers (CMOs) and Chief Risk Officers (CROs) may seem to have little in common. The CMO has historically focused on driving growth and brand engagement; the CRO has typically focused on safeguarding the bottom line and minimizing unwanted exposure. Take a customer–life cycle approach.
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