Brand, First-mover Advantage and Positioning

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Brand

First-mover Advantage

Positioning

Strategic Choices Need to Be Made Simultaneously, Not Sequentially

Harvard Business Review

APRIL 3, 2017

Despite what many think, there are not generically great ways to win — e.g., being a first mover or a fast follower or a branded player or a cost leader. It turned out that Uber’s How to Win had a lot to do with building a first-mover advantage in markets like the U.S.;

First-mover Advantage

First-mover Advantage Retail Strategy Pharmaceuticals

Four Ideas for Creating Mobile Strategy

Harvard Business Review

MARCH 6, 2013

By using location and behavior-based cues, savvy brands can reach consumers when and where it matters most. More and more brands are seizing the opportunity to create mobile experiences for their consumers. In its first few months, it was downloaded nearly two million times and has generated over $50,000 in revenue.

Strategy

Strategy Advertising First-mover Advantage ROI

Leadership Digital

Strategic Choices Need to Be Made Simultaneously, Not Sequentially

Four Ideas for Creating Mobile Strategy

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