LVMH, Hermès, and the Danger of Going 'A Little Bit Public'
Harvard Business Review
MARCH 8, 2011
It is not about the potential destruction of a luxury goods brand. Bernard Arnault has a proven track record of building luxury goods brands and creating financial value for a multitude of luxury product lines. He would not sacrifice the long-term value of the Hermès brand for short-term profits. That is not what he does.
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