Budgeting, Cost of Capital and Net Present Value

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Budgeting

Cost of Capital

Net Present Value

How CMOs Can Get CFOs on Their Side

Harvard Business Review

NOVEMBER 25, 2013

In our experience, companies that adopt this marketing analytics approach can unlock 10–20 percent of their marketing budget to either reinvest in marketing or return to the bottom line. CFOs are more interested in capital investment estimates, net present values, and a clear outline of the trade-offs of any investment.

CFO

CFO Short-term Long-term Benchmarking

An HBR Refresher on Breakeven Quantity

Harvard Business Review

JUNE 22, 2015

. “It’s one of the more popular ways that managers calculate marketing ROI,” says Avery, pointing out that other common ones include calculating the investment payback period, calculating an internal rate of return, and using net present value analysis.

Payback Period

Payback Period Fixed Costs Analysis Price

Leadership Digital

How CMOs Can Get CFOs on Their Side

An HBR Refresher on Breakeven Quantity

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