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Filing for a Patent Versus Keeping Your Invention a Trade Secret

Harvard Business Review

NOVEMBER 21, 2013

Insiders know it as Merchandise 7X. Budget constraints and the costs for filing a patent force a smart evaluation of your options. These choices are strategic, and a company must think about the broader picture too of the overall intangible assets your company possesses. 174,465, the most valuable patent in history.

Intangible Assets 8
Intangible Assets Merchandising Innovation Pharmaceuticals 8
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How Software Is Helping Big Companies Dominate

Harvard Business Review

NOVEMBER 19, 2018

Walmart went from a 3% share of the general merchandise retail market in 1982 to over 50% today. Over 70% of the firms’ software budgets goes to code developed in-house or under custom contracts. These are often referred to as “intangible assets,” but it’s worth getting more specific than that.

Software 8
Software Company Competitive Advantage Henderson 8
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