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Filing for a Patent Versus Keeping Your Invention a Trade Secret

Harvard Business Review

NOVEMBER 21, 2013

Insiders know it as Merchandise 7X. These choices are strategic, and a company must think about the broader picture too of the overall intangible assets your company possesses. The different forms of protection should be understood as an asset portfolio – you might want to diversify and spread your risk.

Intangible Assets 8
Intangible Assets Merchandising Innovation Pharmaceuticals 8
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How Software Is Helping Big Companies Dominate

Harvard Business Review

NOVEMBER 19, 2018

Walmart went from a 3% share of the general merchandise retail market in 1982 to over 50% today. These are often referred to as “intangible assets,” but it’s worth getting more specific than that. Greater productivity meant lower prices and faster growth, leading to increased industry dominance. IT Does Matter.

Software 8
Software Company Competitive Advantage Henderson 8
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