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How Software Is Helping Big Companies Dominate

Harvard Business Review

NOVEMBER 19, 2018

They’re more productive , more profitable , more innovative , and they pay better. Walmart went from a 3% share of the general merchandise retail market in 1982 to over 50% today. These are often referred to as “intangible assets,” but it’s worth getting more specific than that. IT Does Matter.

Software 8
Software Company Competitive Advantage Henderson 8
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Filing for a Patent Versus Keeping Your Invention a Trade Secret

Harvard Business Review

NOVEMBER 21, 2013

Why do some companies choose to patent their innovation while others choose to hide it? Insiders know it as Merchandise 7X. When facing the choice of patenting or hiding a valuable innovation, you must first ask yourself whether the invention is patentable at all. Entrepreneurship Innovation'

Intangible Assets 8
Intangible Assets Merchandising Innovation Pharmaceuticals 8
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