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The Big Picture of Business: Corporate Communications – Correctly Positioning Your Company

Strategy Driven

FEBRUARY 3, 2012

Business development has occurred primarily by accident or through market demand. Because of economic realities and the increased numbers of firms providing comparable services, the notion of business development is now a necessity, rather than a luxury. Running the business. Business development.

Positioning 50
Positioning Company Strategic Planning Guidelines 50
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The Big Picture of Business – The Realities of Branding… Slogans that Mislead

Strategy Driven

JUNE 22, 2012

The Business Tree™ has 7 major parts… 5 primary branches, a trunk (6) and the base (7): The business you’re in. Running the business. Business development. No single branch (business component) constitutes a healthy tree. Greatness is earned over an entire career. Body of Knowledge.

Brand 51
Brand Analysis Advertising Software 51
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