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Why Your Analytics are Failing You

Harvard Business Review

But managers still seem to be having the same kinds of business arguments and debates — except with much better data and analytics. As one CIO recently told me, “We’re doing analytics in real-time that I couldn’t even have imagined five years ago but it’s not having anywhere near the impact I’d have thought.”

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Why CRM Projects Fail and How to Make Them More Successful

Harvard Business Review

In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. Front-line sales professionals and managers rarely find the majority of these capabilities useful in winning more business for the company. PM Images/Getty Images. That was actually an average of a dozen analyst reports.

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