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Why CRM Projects Fail and How to Make Them More Successful

Harvard Business Review

In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. But in my work with clients, when I ask executives if the CRM system is helping their business to grow, the failure rate is closer to 90%. That was actually an average of a dozen analyst reports.

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How to Compete When IT Is Abundant

Harvard Business Review

And given the complexities involved in building up competitive IT weaponry, businesses won by out-spending and out-resourcing their opponents. Only the largest of enterprises could afford the best technologies, and even for those with the largest bank accounts, IT strategies were limited to basics like CRM , ERP , or email.

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The Danger of Turning Cynical About Silicon Valley

Harvard Business Review

By this logic, there’s no reason to applaud the growing number of graduates from top universities opting for jobs in startups and tech rather than finance. GDP, according to Harvard Business School professor Josh Lerner , venture-backed companies made up more than 11% of public firms as of 2011, with a total market value of $25.9