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Why your employees are your brand

Chartered Management Institute

We only communicated with customers on our own terms, via our own media and with a very clear message. With the spread of social media however that has all changed. Adi Gaskell is a management writer and social business expert. In other words, your employees are your brand. They are the ones that own it.

Brand 94
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Tips for Conducting Business Across Continents

Strategy Driven

If you're looking to conduct cross-continent business, know that you can, but the task is not easy. Managing one location has it's own challenges like keeping up with all of your departments including Human Resources, sales, marketing and the like. The best advice I can give you is to keep your global business connected.

Tips 50
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How to Get Over Your Inaction on Big Data

Harvard Business Review

One big barrier to implementation is the incessant noise around big data from consultants, vendors, and the media. Traditional tools (business-intelligence applications, relational databases) simply can’t handle petabytes of unstructured information. The din leaves many, if not most, CXOs confused and intimidated.

ROI 9