N2Growth Blog

JANUARY 23, 2018

Some business leaders eager to keep a competitive advantage often invest in new technologies without fully understanding how to harness their potential or fully considering how digital technologies will meet the company’s needs. Digital transformation starts at a strategic level with leadership being committed to change.

Innovation 161

Innovation Strategy Competitive Advantage Incubator 161

Harvard Business Review

FEBRUARY 24, 2014

And what’s the ROI going to be, anyway? Traditional tools (business-intelligence applications, relational databases) simply can’t handle petabytes of unstructured information. Outcomes of big-data deployment are inherently uncertain—predicting its ROI is an exercise in futility. They wonder: Do we start small or large?

ROI 10

ROI Maturity How To CRM 10

Harvard Business Review

DECEMBER 20, 2018

Front-line sales professionals and managers rarely find the majority of these capabilities useful in winning more business for the company. Broadcast this message loud and clear from the CEO and sales leadership. Implement your CRM with that in mind and you’ll be pleased with your ROI.

CRM 13

CRM Project Succession CIO 13

Harvard Business Review

MARCH 18, 2016

From IT’s perspective, our company’s Intelligent Technology Index , a survey of 403 senior IT professionals, found that 61% believe mining big data for business intelligence has already had a business impact, followed by the Internet of Things (48%), digital audience expansion (41%), and geotagging and geo-tracking of consumers (39%).

Marketing 8

Marketing Enterprise Architecture Technology Project 8