Harvard Business Review

JANUARY 31, 2017

I’ve covered tech for 20 years, so I’d interviewed people like Mark Zuckerberg and the Google founders early in their careers. They didn’t have to be good storytellers because their businesses spread virally and their products stood for themselves. Uber and Airbnb are different.

CEO 8

CEO Hotels Venture Capitalist Storytelling 8

Harvard Business Review

JULY 17, 2018

” Instead of just listing facts, compelling storytellers use both soft and hard data. Likewise, understanding the context, business model, competition, and leadership of a client or an employer makes your understanding of content more useful. Whose will be gored? Who will get promoted? Who will lose their job?

Skills 15

Skills Morale Ethics System 15

Harvard Business Review

JULY 28, 2014

If you’re a mid- or late-career marketer, chances are your job today is mostly unrecognizable from what you signed on for. Perhaps no other business function has changed as dramatically over the past decade. Shelve the commercial pitch in favor of authentic storytelling. Tami Cannizzaro is a brand storyteller.

Storytelling 11

Storytelling Brand Audience Marketing 11