Strategy Driven

MAY 9, 2019

Market research is an essential tool in developing and differentiating brands and services But the research business is rapidly being disrupted by the encroachment of SaaS competitors, emerging methodologies, lower pricing and easier consumer access. We know that while disruption poses threats to business models, it also creates opportunity.

Storytelling 50

Storytelling Marketing Audience Objective 50

Harvard Business Review

JANUARY 31, 2017

They didn’t have to be good storytellers because their businesses spread virally and their products stood for themselves. Because of these challenges, these companies required a different kind of CEO — extroverted, a good storyteller, a politician, someone who could charismatically rally customers to their cause.

CEO 8

CEO Hotels Venture Capitalist Storytelling 8

Harvard Business Review

JANUARY 10, 2013

But like the terms "strategy" and "business model," the word "entrepreneurship" is elastic. For some, it refers to venture capital-backed startups and their kin; for others, to any small business. For example, a new venture might employ a new business model for an innovative product.

Definition 9

Definition Entrepreneur Tactics Business Model 9

Harvard Business Review

MAY 5, 2014

Very few people would question the value of such stories, but just knowing that they work is not much help to anyone trying to master the art of analytical storytelling. Narrative is—along with visual analytics—an important way to communicate analytical results to non-analytical people.

Storytelling 11

Storytelling Survey Real Estate Information Technology 11

Harvard Business Review

APRIL 2, 2013

million workers — but is mostly comprised of entrepreneurial, family-run businesses with fewer than 500 employees. He's distributing videos of his "storytellers", sending around whitepapers, and getting ready for a second and larger Provocation Summit (now called the Innovation Summit) later this year.

Storytelling 8

Storytelling Kaplan Taylorism Taylor 8

Rajesh Setty

SEPTEMBER 16, 2008

Related Posts: Venture Capital Story in Q4 2008 – Now Told Visually… Top 25 Films of 2008 (based on box office earnings) The Power of Storytelling – Neal Baer of Law and Order SVU Metrics that Matter on Video Lessons from 9 Viral Videos and 3 Second Acts Posted in the Announcement category.

Licensing 28

Licensing Newsletter Storytelling Tools 28

Harvard Business Review

JUNE 5, 2017

It’s also the first step in building your media approach, but it’s important not to get distracted by storytelling if you haven’t worked out important operational, logistical, or business model issues.

Media 9

Media PR Press Release Storytelling 9

Harvard Business Review

MARCH 18, 2013

No doubt, advertising agencies can produce the smartest creative, but their businesses were not built to deliver within the speed and cost parameters required for "always-on" content marketing. But does the Madison Avenue business model survive their clients' demands for content at scale delivered in much more nimble and efficient ways?

Advertising 8

Advertising Marketing Storytelling Brand 8

Harvard Business Review

MAY 8, 2017

In a study of S&P 500 and Global 500 firms, our team found that those leading the most successful transformations, creating new offerings and business models to push into new growth markets, share common characteristics and strategies. How successful has the company been at creating new products, services, and business models?

Franchising 15

Franchising CEO Business Model Strategy 15

Harvard Business Review

JULY 17, 2018

” Instead of just listing facts, compelling storytellers use both soft and hard data. Likewise, understanding the context, business model, competition, and leadership of a client or an employer makes your understanding of content more useful.

Skills 14

Skills Morale Ethics System 14

Harvard Business Review

MARCH 28, 2014

So it shouldn’t be surprising when a new business model, such as ridesharing, disrupts existing systems and causes friction between entrepreneurs and local government officials, right? The course teaches four tactics to cope with the challenge: lean experimentation, scaling, partnering, and storytelling.

Entrepreneur 9

Entrepreneur Osgood Storytelling Osborne 9

Harvard Business Review

JANUARY 28, 2016

Advanced technology is at the core of virtually every company’s business model today. Change leaders must go beyond storytelling, motivation, and mobilization efforts―they need to provide resources so that the organization has what it needs to win in the new environment. Entire value chains are being digitized.

Succession 8

Succession Agility Globalization Learning-by-Doing 8

Harvard Business Review

JUNE 13, 2018

New digital business models have flipped the customer-brand relationship on its head. The science of storytelling and brand performance. MirageC/Getty Images. It’s a good time to be a consumer. No longer do consumers need to do their own background research on a product or company to find what they are looking for.

Marketing 9

Marketing Brand Storytelling ROI 9

Harvard Business Review

FEBRUARY 17, 2016

The team is more important than the idea, the business model, and funding. Here are six concrete recruiting principles we used to help us build a top team: Master the art of storytelling. To some people, storytelling comes naturally. The same can be said for established companies.

Company 8

Company Benchmarking Storytelling Engineering 8

Harvard Business Review

JUNE 11, 2014

It can be large or small, incremental or breakthrough, a new product, a new service, a new process, a new business model, a new way of organizing – any new way of solving a problem. Innovation, of course, is the creation of something both novel and useful.

Film 8

Film Innovation Sports Creativity 8

Harvard Business Review

JULY 28, 2014

Shelve the commercial pitch in favor of authentic storytelling. Tami Cannizzaro is a brand storyteller. As IBM’s VP of marketing for social business, Tami leads a team that uses IBM’s celebrated “Smarter Planet” theme as the baseline for selling software. That’s how your brand gets found.

Storytelling 10

Storytelling Brand Audience Marketing 10