Business Model Co-Opetition Globalization Innovation 
Harvard Business Review
APRIL 28, 2015
Its global scale and distribution makes it a critical service vendor for businesses around the world. FedEx isn’t in the business of optimizing supply chain activities using global benchmarks. ” Every modern business operates in a highly networked economic environment. Take FedEx for example.
Harvard Business Review
NOVEMBER 22, 2012
These common examples all embody the us/them architecture--but the divisive framework is so embedded in modern business models that it's difficult to discern. More and more companies embrace consumers as "co-creation" partners in their innovation efforts, instead of as buyers at the end of a value chain.
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