Business Model Hypercompetition Marketing Technology 
Harvard Business Review
MAY 8, 2017
In a study of S&P 500 and Global 500 firms, our team found that those leading the most successful transformations, creating new offerings and business models to push into new growth markets, share common characteristics and strategies. Clay Christensen , Professor at Harvard Business School and Innosight co-founder.
Harvard Business Review
DECEMBER 20, 2016
The key is to look beyond just the obvious places like marketing. And they’re sure to have great ideas about how to improve your products and business. Sales & Marketing Adapted from. I’ve found that managers who fully embrace a superconsumer strategy learn more from their consumers through increased empathy.
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