Harvard Business Review

MARCH 24, 2017

You are the newly promoted vice president of business development at an oil company. The tightly-controlled automotive company fostered a mentality where the lower ranks faced immense pressure to achieve the company’s business objectives. Picture this. His successor frequently berated poorly performing employees.

Ethics 8

Ethics Company Incentives Policies 8

Harvard Business Review

AUGUST 26, 2013

It is no longer sufficient for IT just to be ''aligned'' with your business objectives; a fusion is needed. Requirements and specifications are more flexible and developed within cross functional teams with constantly evolving business needs. New, more agile , software development tools and testing methods are utilized.

CIO 8

CIO CTO Operations Technology 8

Harvard Business Review

JUNE 20, 2014

But she also realized that the company needed to develop greater marketing muscle to drive a commercial transformation. The CMOs will need to be much more attuned to the business objectives and strategies of the company in general and the CEO in particular, while the CEO must become more immersed in the customer perspective.

CEO 8

CEO Marketing Hotels Long-term 8