Harvard Business Review

AUGUST 26, 2013

Digital leaders, those companies that have managed their digital transformations successfully, all show common characteristics in the way they have shaped their IT to work differently with the business. It is no longer sufficient for IT just to be ''aligned'' with your business objectives; a fusion is needed.

CIO 8

CIO CTO Operations Technology 8

Harvard Business Review

MARCH 24, 2017

You are the newly promoted vice president of business development at an oil company. The tightly-controlled automotive company fostered a mentality where the lower ranks faced immense pressure to achieve the company’s business objectives. What’s the tone from upper management? Picture this.

Ethics 8

Ethics Company Incentives Policies 8

Harvard Business Review

JUNE 20, 2014

But she also realized that the company needed to develop greater marketing muscle to drive a commercial transformation. The CMOs will need to be much more attuned to the business objectives and strategies of the company in general and the CEO in particular, while the CEO must become more immersed in the customer perspective.

CEO 8

CEO Marketing Hotels Long-term 8