Harvard Business Review

AUGUST 26, 2013

Digital leaders, those companies that have managed their digital transformations successfully, all show common characteristics in the way they have shaped their IT to work differently with the business. It is no longer sufficient for IT just to be ''aligned'' with your business objectives; a fusion is needed.

CIO 8

CIO CTO Operations Technology 8

Harvard Business Review

MARCH 24, 2017

The tightly-controlled automotive company fostered a mentality where the lower ranks faced immense pressure to achieve the company’s business objectives. What’s the tone from upper management? Take the culture that seems to have bred corner-cutting at Volkswagen. The company sought claims against those employees.

Ethics 8

Ethics Company Incentives Policies 8

Harvard Business Review

JUNE 20, 2014

The CMOs will need to be much more attuned to the business objectives and strategies of the company in general and the CEO in particular, while the CEO must become more immersed in the customer perspective. The marketing team at Starwood Hotels & Resorts Group also offers a good example of cross-functional cooperation in action.

CEO 8

CEO Marketing Hotels Long-term 8