Business Objectives Cooper Management Marketing 
Harvard Business Review
AUGUST 26, 2013
Cloud-based services are also now being bought directly by functions like HR and marketing, resulting in IT losing its control over technology purchase within the organization. They have changed their IT functions utilizing three related management interventions which, taken together, represent a fundamental re-invention of IT.
Harvard Business Review
JUNE 20, 2014
But she also realized that the company needed to develop greater marketing muscle to drive a commercial transformation. As she put it, “Our markets are going through dynamic change. It must be marketing. And she put marketing in charge of an organization-wide growth program. Who should lead our transformation?
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