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2 Ways Your Business Can Benefit from Integrating SEO & PPC Processes

Strategy Driven

SEO and PPC are two of the most popular and widely used digital marketing channels. In this article, we want to explore two specific ways in which your business can benefit by having your SEO and PPC processes aligned.

Process 101
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What's to Be Learned from Ousted Leaders?

Harvard Business Review

A Jesuit friend of mine at neighboring Georgetown once told me, with admiration, how for years Trachtenberg outfoxed the rival school in everything from strategy to marketing to real estate acquisition, and in the process transformed underdog GW into a national powerhouse. Their basic words to the wise?