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2 Ways Your Business Can Benefit from Integrating SEO & PPC Processes

Strategy Driven

Therefore PPC is actually a really good way to test whether or not a keyword is relevant and will ultimately help business objectives before investing a lot of resources into it to help it rank at the top of organic search results.

Process 101
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What's to Be Learned from Ousted Leaders?

Harvard Business Review

A Jesuit friend of mine at neighboring Georgetown once told me, with admiration, how for years Trachtenberg outfoxed the rival school in everything from strategy to marketing to real estate acquisition, and in the process transformed underdog GW into a national powerhouse. Their basic words to the wise?