Harvard Business Review

JANUARY 28, 2015

The CMO and COO are the natural partners for turning this around. As Jo Coombs, Managing Director at OgilvyOne, London, observes, “I don’t think it can just be one or the other. ” While the CMO and COO have a good track record of collaborating in certain areas, a certain tension has long defined the relationship.

COO 8

COO Planning Metrics Call Center 8

Surviving Leadership

OCTOBER 29, 2018

At this meeting, employees heard from the CEO, CHRO, General Counsel, COO, CFO, CMO, and any business leaders spearheading a major initiative. This would include a day spent with an installation tech and a day spent with a call center agent – preferably, in a market other than your own.

CFO 58

CFO P&L Call Center COO 58

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

P&L 9

P&L Banking Marketing Call Center 9

Harvard Business Review

OCTOBER 26, 2016

She also used them to scout for talent, keeping an eye out for young managers ready to move into more-senior positions and perhaps transfer to headquarters. Erkan Malas was FDM Turkey’s COO, and from the start he had chafed at Sena’s appointment and approach. ” Sena needed managers like Meryem on her side.

Case Study 8

Case Study CEO Banking Agility 8