Career Competitive Advantage Customer Loyalty Influence 
Skip Prichard
JUNE 26, 2019
Many business leaders claim to have competitive advantage and yet they struggle to achieve the growth that they think is possible. Over the course of my career, I have seen the business world transform and certain powerhouses, think Amazon, Apple, and Uber, redefine the business model to capture incredible value. Steve Coughran.
Harvard Business Review
FEBRUARY 23, 2018
Companies can fill this need and gain competitive advantage by transforming their stakeholders from bystanders to owners and make sustainability, including as it pertains to social good, part of their purpose. My framework for creating such sustainability ownership has three phases: incubate, launch, and entrench.
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