Harvard Business Review

AUGUST 10, 2016

Over the past decade, technology companies and their leaders have launched diversity and inclusion (D&I) initiatives, hoping to make employees of all backgrounds and experiences feel welcome in our industry. Both perspectives came together recently in a talk that I gave at the Professional Business Women’s Conference.

Diversity 8

Diversity Storytelling Competitive Advantage Chemicals 8

Skip Prichard

MARCH 3, 2021

We see the slick presentations, the perfect press conferences, the polished speakers reading teleprompters, the perfectly-perfect everything. Based on four years of global quantitative research, the book explores the tectonic shifts in consumer sentiment that have come about due to extreme technological immersion.

Brand 117

Brand Storytelling Trends Content 117

Harvard Business Review

OCTOBER 24, 2016

But if the technology to help us exists and is not price prohibitive, then why are most marketing teams lagging behind other functional areas in adopting an analytical mindset? For me, adopting an analytical mindset had a big effect on my career and shifted the focus of my team. We all rely on it more than we care to admit.

Marketing 8

Marketing Metrics Market Segmentation Conference 8

Harvard Business Review

JANUARY 15, 2016

” The learner might sit in on a conference call to hear how the expert pitches clients or attend a meeting to observe her soliciting input from colleagues in another department. ” Case Study #2: Lead storytelling sessions for colleagues and replacements. Consider it “an accelerated apprenticeship.”

Learning-by-Doing 8

Learning-by-Doing Storytelling Cooper Case Study 8