Remove Career Remove Consensus Remove Development Remove Loyalty
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Marketing Success | N2Growth Blog

N2Growth Blog

At its core, marketing is about engaging with customers, meeting their needs, solving their problems, sparking their passion, earning their trust, and cementing their loyalty. Good consultants build consensus and unify management focus, they do not splinter opinion.

Blog 303
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0508 | Orly Lobel: Full Transcript

LDRLB

Actually, reading the book reminded me of this old anecdote that I heard one time, a conversation between a sort of unnamed CEO and an unnamed CFO and essentially, the CFO was asking, “What happens if we invest all this money to develop our people and they leave?” and the CEO’s response is, “Well, what happens if we don’t and they stay?”.

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What to Do When You’re Stuck Between Your Boss and Your Boss’s Boss

Harvard Business Review

Should you align yourself with the person who has the most influence over your job and career? “It’s like when you were a kid and your parents would fight,” says Priscilla Claman, the president of Career Strategies, a Boston-based consulting firm and a contributor to the HBR Guide to Getting the Right Job.