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Customer Experience Management | N2Growth Blog

N2Growth Blog

I was recently asked the following question: “What is the difference between CRM and CEM, or is there any difference between the two?&# In a previous post I addressed the practice of Customer Relationship Management (CRM) in fairly great detail. As most of you know I am a huge fan of well conceived CRM initiatives.

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Social Media Demystified

N2Growth Blog

Having advanced keyword search tools (knowing when someone's talking about you or your product), identifying key influencers (say, on a Twitter list), and really looking at social media through a CRM lens (vv. mikemyatt: A leaders Intellect should not be a depreci. This is where much of the true complexity lies. Best wishes Sir.

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