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Biotech Boom: Executive Search Strategies in Life Sciences

N2Growth Blog

As the industry continues to grow and evolve, the demand for professionals with specialized expertise in areas such as genomics, drug development, and medical devices is on the rise. It is vital to create an environment that fosters personal and professional growth, where employees feel valued and have opportunities to develop their skills.

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Stop Treating B2B Customers Like Digital Novices

Harvard Business Review

But B2B customers are mobile, fully engaged in social media, and well educated: 94% of B2B buyers conduct online research before deciding on a purchase. It was not that Salesforce.com didn’t offer the standard features, such as FAQs, platforms for user forums, and integration with the company’s webpage.

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10 Ways to Build your Web Effectiveness :: Women on Business

Women on Business

I recommend you devote the bulk of your marketing budget to developing excellent content and lots of it, with some additional funds set aside for design, production, and maintenance. Adding a “FAQs&# page will help tremendously in directing people to correct information and it will minimize the number of procedural-related requests.