Women on Business

DECEMBER 13, 2010

Purdue is known for its bright engineers, top flight technology students, it is the alma mater of the first and last men to walk on the moon. Yet, the question as I talked with women in the Purdue leadership program is still the age old one of how to balance it all; career, family, community, and time for oneself.

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Women on Business

JANUARY 3, 2011

Here’s a tip: learn about search engine optimization (SEO) techniques and use of keywords. Get started by contributing content to sites that utilize freelance writers. Some will take unsolicited articles, many will give assignments to freelancers.

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Women on Business

JANUARY 22, 2011

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Women on Business

JANUARY 24, 2011

Similarly, make sure your OWN site has the best key words for the search engines. Many career-enhancing activities can develop from carefully chosen volunteer-based projects. Google your name periodically. If you rely on searches for your background research, so will those you work with (if they are sharp). Be willing to be scattered.

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Women on Business

JANUARY 13, 2011

Your page ranking in search engines is determined by the relevancy of the content on your website. NOTE: Beware of “link farms&# or directories with unrelated or poorly-organized content: these actually detract from your page ranking. NOTE: Lead your customers forward by making your process easy to use.

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