Career Marketing Mass Marketing Technology 
Harvard Business Review
MARCH 30, 2016
When the Microsoft Surface first appeared, many critics panned it as a clumsy move into hardware — a device that was stuck in the middle, a half-step behind the hot market for tablets and only a half-step beyond the dying market for PCs.
Harvard Business Review
JANUARY 1, 2013
Economic and technological changes are reshaping the nature of work. Having a great job does not guarantee your career success; your competence no longer depends on what you know; and being an affluent consumer matters less than becoming a sought-after product. Self-branding is about being a signal in the noise of human capital.
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