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Learn from Your Analytics Failures

Harvard Business Review

In pre-Big Data days, for example, a hotel chain used some pretty sophisticated mathematics, data mining, and time series analysis to coordinate its yield management pricing and promotion efforts. For the most part, local managers followed the yield management rules. Who’s Afraid of Data-Driven Management?

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How an NBA Team Thinks About Data, Talent, and Pricing

Harvard Business Review

We talk about things like yield management, demand curves, and perishable inventory — factors that dictate our pricing strategies. The NBA has a digital television product called League Pass, which can be live-streamed onto smart phones, tablets and other devices. We’re working with unprecedented levels of data.

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