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The Big Picture of Business: Been There, Done That

Strategy Driven

Marketers might contend that the latest advertising campaign is equivalent to re-engineering the client company (though the two concepts are light years apart). Ask for case studies which were directly supervised by the person who will handle your business… not stock narratives from affiliate offices or a supervisor.

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Case Study: Can an Ethical Bank Support Guns and Fracking?

Harvard Business Review

As the founder and president of a new ethical bank focused on environmental sustainability, Jay McGuane realized that he and his board needed to set guidelines about which loans to approve and which to reject on “values” grounds. Ethical banking had seemed so benign when Jay had decided to enter the industry. A Green Vision.