The Dangerous Tension Between CMOs and CIOs
Harvard Business Review
AUGUST 29, 2013
However, a survey just conducted by Accenture Interactive (see The CMO-CIO Disconnect ) points to a downright unhealthy relationship in many C-Suites which can do nothing but damage to firms. To begin to mend the CMO-CIO relationship, it''s important to understand the source of each side''s frustrations.
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