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Introducing 100 Coaches: Pay It Forward Champions

Marshall Goldsmith

Frances Hesselbein – Former CEO, Girl Scouts of America and Peter Drucker Foundation. Alan Mulally – Former CEO, Ford and Boeing Commercial Aircraft. CEO Magazine – CEO of the Year. Deepa Prahalad – Focused on design and emerging markets. Non-profit CEOs. Former CEO, Covestor and CircleLending.

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The Timeless Strategic Value of Unrealistic Goals

Harvard Business Review

Prahalad's 1989 HBR article "Strategic Intent" brought about a discontinuous shift in my career — from a professor of accounting to a researcher on strategy and innovation. As an idea, strategic intent is about setting a bold and ambitious goal, out of all proportion to a firm's current resources and capabilities.

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The Power of Intent

Harvard Business Review

Goals and vision are shared as carefully curated documents, or through great speeches created by well-oiled communications machines. CEOs forget that if the intent of these plans isn't aligned with the communication, people may be impressed, but deep down inside, they will not believe in those plans or act on them.

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Seven Ways to Connect With Your Designer

Harvard Business Review

Remember, the goal in collaborative development is participation and understanding, which differences in language and culture only complicate. If of course you're aware design decisions will be made by the color preferences of your CEO, that information is also valued for so many reasons. •