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Data Can Do for Change Management What It Did for Marketing

Harvard Business Review

Housing market price changes can be more accurately predicted from analysis of Google searches than by a team of expert real estate forecasters. There has been a rapid uptake in health care, consumer marketing, crime reduction, agriculture, scientific research, and many other areas.

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The Swedish CEO Who Runs His Company Like a CrossFit Gym

Harvard Business Review

” Whether in marketing or sales, it often feels like jobs are contingent on external circumstances, the whims of executives, strategic pivots, and shareholder demands. This hasn’t gone unnoticed by some leaders, and a new generation of CEOs taking a cue from this last bastion of the Protestant work ethic.

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Speed Up Your Product Development Without Losing Control

Harvard Business Review

There are real benefits to this real-time business capability: getting to market faster, capturing value quicker, more immediate responsiveness to customer needs. As Andy Singleton, CEO at Assembla , explained to me, continuous deployment can be both cheaper and lower risk. Google’s operation stands out for its scale.