CFO Chief Information Officer Development Technology 
Harvard Business Review
JANUARY 19, 2018
Stemberg turned to Basil Anderson, who had tackled similar challenges as CFO of Campbell Soup and Scott Paper. The latter was a capable strategist with relevant insight into digital technologies — the most pressing strategic issue for the company at that time. Like Wilson, Anderson was able to lead the senior team.
Harvard Business Review
NOVEMBER 9, 2012
In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO). And new technology can integrate these disparate sources of customer-related information. Find Common Ground.
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