Marshall Goldsmith

AUGUST 15, 2011

Here are her ideas and reflections: Chief Marketing Officers (CMOs) are usually under pressure because most organizations see marketing as a cost center and are not aware of how it is contributing to the bottom line. Here are a few suggestions that may help CMOs gain credibility and make a positive difference for their firms: 1.

Advice 107

Advice Execution Marketing Prahalad 107

Harvard Business Review

JANUARY 16, 2015

Two things: First, create a story or narrative that will help Top Dog’s position the deal and feel good about public perception. CSO, CFO, CIO, IT, Ops (Practice Leaders): Typically, these decision makers run cost centers as opposed to generating revenue. Sales Entrepreneurship Negotiations'

P&L 8

P&L Due Diligence CIO COO 8

Harvard Business Review

MAY 31, 2012

The CEO wonders how you spend your time, the CFO wonders how you spend the company’s money, the sales folks think you’re too conceptual, too abstract, and not sufficiently focused on the immediate business, and the production and supply chain guys just think you’re full of hot air.". For one, it’s a cost center.

Supply Chain 12

Supply Chain Real Estate ROI CFO 12