How to Succeed in Business by Bundling – and Unbundling
Harvard Business Review
JUNE 24, 2014
Peter Currie , our CFO, and I were doing it, and I said, “All right, one last question.” Barksdale: I think we use the term “disintermediate” a lot more than we do “unbundle from these terrible corporations.” That’s the question that’s always the hardest for an incumbent to ask, because that’s the classic innovators dilemma.
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