CFO, Information Management and Marketing

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CFO

Information Management

Marketing

A Refresher on Marketing ROI

Harvard Business Review

JULY 25, 2017

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI).

ROI

ROI Marketing Marketing Mix Short-term

Today's CIO Needs to Be the Chief Innovation Officer

Harvard Business Review

JULY 30, 2013

The old way was information management; the new way is information intelligence. The old way was IT systems management; the new way is platforms that enable new value chains and integrated ecosystems. The old way was cost management; the new way is driving business transformation and accelerating growth.

CIO

CIO Innovation Technology Wireless

Leadership Digital

A Refresher on Marketing ROI

Today's CIO Needs to Be the Chief Innovation Officer

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