article thumbnail

A Practical Guide for Marketers Who Want to Use GenAI

Harvard Business Review

But this does not necessarily justify inaction, nor does it require a blanket approach to generative AI where marketers either blindly take risks or avoid AI altogether. In fact, a promising way to navigate this is a nuanced approach for which marketers systematically identify areas to experiment with generative AI and areas to wait-and-see.

article thumbnail

Understanding the Role of Technology in Growing Your Business

Strategy Driven

Software designers create these systems to fully automate various aspects of financial management, such as paying your employees and putting together reports. Marketing. A great marketing strategy plays a key role in setting a business up for success. Good examples of marketing software and technology include: Analytics.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Have You Strategised How Productive Your Business Is? Time To Focus

Strategy Driven

You might also want to think about things such as Information management services to help with IT things and such. Is your business productive when it comes to marketing? The next thing to think about would be whether or not you think that your business is productive when it comes to marketing opportunities.

article thumbnail

Have You Strategised How Productive Your Business Is? Time To Focus

Strategy Driven

You might also want to think about things such as Information management services to help with IT things and such. Is your business productive when it comes to marketing? The next thing to think about would be whether or not you think that your business is productive when it comes to marketing opportunities.

article thumbnail

Traditional B2B Sales and Marketing Are Becoming Obsolete

Harvard Business Review

How one company created a “universal commercial engine” to replace both divisions.

B2B 20
article thumbnail

A Refresher on Marketing ROI

Harvard Business Review

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI).

ROI 8
article thumbnail

Why the Health of Your Doctor Matters

Michael Lee Stallard

Electronic medical records add extra work hours to most physicians’ days due to unfriendly user interfaces and lack of interoperability, putting information management on the list of their responsibilities. Photo by Online Marketing on Unsplash.

P&L 150