CFO, Loyalty and Risk Management

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CFO

Loyalty

Risk Management

How CMOs Can Work with CIOs to Gain Customer Insight

Harvard Business Review

NOVEMBER 9, 2012

Gene Morphis, former CFO of CVS and David's Bridal suggests: "There is an interesting intersection between risk management and innovation that emerges in the CMO-CIO interface." It's up to the CEO to ensure that marketing and IT are on the same page in terms of both innovation goals and risk management.

CIO

CIO Chief Information Officer Norton Technology

Case Study: How to Integrate an Acquired Brand

Harvard Business Review

MAY 8, 2013

Later that afternoon Annabel Howard, Beacon''s CFO and Henry''s boss, leaned back in her chair. "I''m Think about it from a risk management perspective, Annabel. Their loyalty is fanatical. But when it comes to cars, ''sharing'' is just a fancy word for ''rental''. A Third Opinion. We don''t want you to settle anything.

Case Study

Case Study Brand How To Beyer

Leadership Digital

How CMOs Can Work with CIOs to Gain Customer Insight

Case Study: How to Integrate an Acquired Brand

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