CFO, Marketing and Net Present Value

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CFO

Marketing

Net Present Value

Why We Need to Update Financial Reporting for the Digital Era

Harvard Business Review

JUNE 8, 2018

The market caps of just four companies, Apple, Alphabet, Amazon, and Microsoft, now exceed $3 trillion. Their combined assets of $944 billion are an order of magnitude lower than the combined assets of $7,700 billion of the largest 3,177 companies in 1986, when the aggregate market capitalization reached $3 trillion for the first time.

Report

Report GAAP Net Present Value CFO

How CMOs Can Get CFOs on Their Side

Harvard Business Review

NOVEMBER 25, 2013

Marketing is in the midst of an ROI revolution. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before. To date, however, the reality of marketing analytics has fallen short of the promise.

CFO

CFO Short-term Long-term Benchmarking

Leadership Digital

Why We Need to Update Financial Reporting for the Digital Era

How CMOs Can Get CFOs on Their Side

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