CFO, P&L and ROI - Leadership Digital

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

CFO

P&L

ROI

A Refresher on Marketing ROI

Harvard Business Review

JULY 25, 2017

Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Marketing ROI is exactly what it sounds like: a way of measuring the return on investment from the amount a company spends on marketing. Marketing ROI is a straightforward return-on-investment calculation.

ROI

ROI Marketing Marketing Mix Short-term

How Big Data Brings Marketing and Finance Together

Harvard Business Review

JULY 17, 2014

To spearhead analytic efforts, he assigned a finance person – who was already embedded in marketing – to create an ROI evaluation framework and integrated her deeper into the marketing function. As an ingredient brand, Intel often struggled to link marketing to P&L impact. Rajamannar involved finance early.

Finance

Finance Marketing P&L ROI

A Refresher on Marketing ROI

How Big Data Brings Marketing and Finance Together

Stay Connected