Experience to Lead

MARCH 17, 2022

Senior leaders have relied on the simple metrics of Return of Investment (ROI) to establish a baseline of effectiveness for their investments. They typically think, “If an investment’s ROI is net positive, it is probably worthwhile. Likewise, inve stors should avoid negative ROIs, which imply a net loss” (Fernando, 2021).

ROI 52

ROI P&L Development Metrics 52

LDRLB

NOVEMBER 7, 2010

percent in return on investments (ROI).” (p. Conscientious folks are “high achievers that feel a strong need to take responsibility for doing things immediately” (p. This study of 195 SMEs “found that a one-point increase in strategic flexibility (measured on a Likert-type scale) resulted in increases of 4.21 Take a good look around.

CEO 118

CEO P&L Company Venture Capitalist 118

Harvard Business Review

JULY 25, 2017

Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Marketing ROI is exactly what it sounds like: a way of measuring the return on investment from the amount a company spends on marketing. Marketing ROI is a straightforward return-on-investment calculation.

ROI 8

ROI Marketing Marketing Mix Cost of Capital 8

Harvard Business Review

JULY 19, 2012

Trade promotion is often the single biggest line item in a manufacturer's P&L. In some cases, the ROI can be 800% or more in highly elastic and expandable categories like cereals. This makes it very difficult to figure out the ROI on any single promotion. The reason: there's big money at stake.

ROI 14

ROI P&L Retail Brand 14

Harvard Business Review

JULY 17, 2014

To spearhead analytic efforts, he assigned a finance person – who was already embedded in marketing – to create an ROI evaluation framework and integrated her deeper into the marketing function. As an ingredient brand, Intel often struggled to link marketing to P&L impact. Rajamannar involved finance early.

Finance 10

Finance Marketing P&L ROI 10

Harvard Business Review

JULY 19, 2012

Trade promotion is often the single biggest line item in a manufacturer's P&L. In some cases, the ROI can be 800% or more in highly elastic and expandable categories like cereals. This makes it very difficult to figure out the ROI on any single promotion. The reason: there's big money at stake. What is trade promotion?

ROI 11

ROI P&L Retail Brand 11

Harvard Business Review

OCTOBER 9, 2017

Do you really need to learn everything about corporate finance — or do you just need some accounting basics to help you get a better grasp on reading a P&L? By asking yourself these questions, you can determine which educational opportunities will yield the greatest ROI for your career. You and Your Team Series.

P&L 8

P&L Education Learning-by-Doing Finance 8