article thumbnail

Inspiring with the Power of Persuasion: Do You Have the Write Stuff?

The Practical Leader

That is particularly true in fields where entry has high hurdles for cognitive abilities, like engineering and science, medicine and law, and executive ranks in general.” Storytelling — relevant and moving anecdotes, examples, and stories can bring the above points alive. And scientific evidence backs up their power.”

Power 80
article thumbnail

A Survey of 1,700 Companies Reveals Common B2B Pricing Mistakes

Harvard Business Review

To help companies understand the state of pricing capabilities and how they figure into performance, Bain & Company conducted a global survey of sales leaders, vice presidents of pricing, CEOs, CMOs, and other executives at more than 1,700 B2B companies. The science of storytelling and brand performance. Insight Center.

B2B 9