Rich Gee Group

APRIL 13, 2023

Unpacking the Science Behind How We're Convinced and How to Use It Ethically As social creatures, we often seek shortcuts to navigate our complex world. Robert Cialdini examines these mental shortcuts and identifies six universal principles that influence our decision-making process.

Influence 195

Influence Cialdini Books Ethics 195

Coaching Tip

APRIL 1, 2013

Organizational psychology has long concerned itself with how to design work so that people will enjoy it and want to keep doing it. Cialdini, author of "The Psychology of Persuasion" (William Morrow, 1993). Rule for Reciprocation: "One of the most potent of the weapons of influence around us is the rule for reciprocation.

Social Capital 139

Social Capital Cialdini Mentor Incentives 139

Harvard Business Review

APRIL 11, 2016

Wanting to leave a positive legacy, CEOs rewrite their histories through rose-tinted lenses rather than telling how they politically outmaneuvered their peers to rise to the top. Robert Cialdini’s book Influence: The Psychology of Persuasion shows the tremendous benefits to understanding social psychology.

Politics 8

Politics Cialdini Open-book Career 8