Cialdini Management Project Technology 
Strategy Driven
NOVEMBER 7, 2011
In providing research and developing training programs for various large corporations about managing change, we find that the biggest stumbling block for employees from top-down is lack of buy-in. Top executives have the vision, but often fail to get buy-in from managers who have to carry out the change initiative.
Harvard Business Review
SEPTEMBER 17, 2013
I had just finished a talk at a leading technology company when an engineer approached me. “I Often, she’d meet them initially at company meetings or through project work; if the suggestion to have lunch together didn’t arise naturally, she’d tell them about her project, and they were almost always intrigued enough to join her.
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